Cary is part of Wake County’s booming Research Triangle Park region, with more than 300 companies and roughly 65,000 workers in RTP alone. This concentration of tech giants, startups, and biotech firms—including SAS Institute, Epic Games, Cisco, ABB, and more—has boosted the local job market and drawn high‑skill talent to Cary.

Why Tech Workers Are Choosing Cary

Cary offers a compelling combination of high incomes, quality of life, and proximity to job centers. In 2023, the population reached about 180,000 and continues to grow, making it one of the fastest‑growing towns in North Carolina. With 68 % of adults holding a bachelor’s degree or higher, the town feels like an intellectual hub. Home to SAS, one of the world’s largest private software firms, Cary has become a destination for professionals seeking smart‑paying roles and a stable tech ecosystem.

Market Momentum: Sales, Prices, and Competition

As of June 2025, Cary’s median home price was approximately $631,000, up 2.6 % year‑over‑year, primarily driven by demand in areas like Preston, West Cary, and North Hills. Even with a slight rise in active listings, homes are selling fast: in June, 186 properties sold or went pending, up nearly 4% from May. That’s a sign of a competitive market where tech incomes help buyers move quickly and confidently.

Tech Growth Driving Real Estate Trends

Rapid hiring in cybersecurity, data science, biotech, and software—spurred by companies like IBM, Cisco, Red Hat, and Amazon expanding AI infrastructure in the state—has fueled job growth of nearly 15 % in the Triangle area, with tech salaries averaging around $122,000 per year. These jobs are pushing more buyers into Cary, Durham, and Raleigh, increasing competition and raising real estate values.

Why Cary Stands Out

• Proximity to RTP without city‑center pricing. Cary offers the same proximity to innovation without the downtown Raleigh price tag.
• Family first with great schools and safety. Wake County schools are top‑rated, and Cary is consistently ranked among the safest mid‑sized U.S. cities.
• Smart‑city investments. IoT infrastructure like smart lighting, water monitoring, connected signage, and public Wi‑Fi enhances the quality of life for residents.

Work With Cary’s Trusted Real Estate Professional

Ready to find your dream home in Cary? Work with a local expert who knows the market inside and out. Nina Gervase has helped countless buyers navigate Cary’s competitive real estate landscape with confidence. Reach out today to start your home search with someone who will advocate for you every step of the way.